
CLUTCH!
Clutch! is a basketball board game — a project that challenged us to translate the energy, tension, and culture of basketball into a physical game experience. Every design decision, from the visual identity to the game components, was driven by the need to capture that specific feeling: the last seconds on the clock, the pressure of the shot, the moment everything is on the line. The result is a graphic system that draws from basketball's visual culture — bold, dynamic, and immediate — while maintaining the clarity and structure that a board game demands. Typography, color, iconography, and layout all work together to make the game feel alive before a single piece hits the table. Clutch! is a small-format project with a big personality — a reminder that great game design is as much about how it feels to hold as it is about how it plays.
Year
2023
Client
Oriol Gebellí
Art Direction
AVAV STUDIO®
Medium
Board Game Design
Type
Graphic Design
CLUTCH!
Clutch! is a basketball board game — a project that challenged us to translate the energy, tension, and culture of basketball into a physical game experience. Every design decision, from the visual identity to the game components, was driven by the need to capture that specific feeling: the last seconds on the clock, the pressure of the shot, the moment everything is on the line. The result is a graphic system that draws from basketball's visual culture — bold, dynamic, and immediate — while maintaining the clarity and structure that a board game demands. Typography, color, iconography, and layout all work together to make the game feel alive before a single piece hits the table. Clutch! is a small-format project with a big personality — a reminder that great game design is as much about how it feels to hold as it is about how it plays.
Year
2023
Client
Oriol Gebellí
Art Direction
AVAV STUDIO®
Medium
Board Game Design
Type
Graphic Design
CLUTCH!
Clutch! is a basketball board game — a project that challenged us to translate the energy, tension, and culture of basketball into a physical game experience. Every design decision, from the visual identity to the game components, was driven by the need to capture that specific feeling: the last seconds on the clock, the pressure of the shot, the moment everything is on the line. The result is a graphic system that draws from basketball's visual culture — bold, dynamic, and immediate — while maintaining the clarity and structure that a board game demands. Typography, color, iconography, and layout all work together to make the game feel alive before a single piece hits the table. Clutch! is a small-format project with a big personality — a reminder that great game design is as much about how it feels to hold as it is about how it plays.
Year
2023
Client
Oriol Gebellí
Art Direction
AVAV STUDIO®
Medium
Board Game Design
Type
Graphic Design


















2026© AVAV STUDIO®
Barcelona |
18:18
2026© AVAV STUDIO®
Barcelona |
18:18