CLUTCH!

Clutch! is a basketball board game — a project that challenged us to translate the energy, tension, and culture of basketball into a physical game experience. Every design decision, from the visual identity to the game components, was driven by the need to capture that specific feeling: the last seconds on the clock, the pressure of the shot, the moment everything is on the line. The result is a graphic system that draws from basketball's visual culture — bold, dynamic, and immediate — while maintaining the clarity and structure that a board game demands. Typography, color, iconography, and layout all work together to make the game feel alive before a single piece hits the table. Clutch! is a small-format project with a big personality — a reminder that great game design is as much about how it feels to hold as it is about how it plays.

Year

2023

Client

Oriol Gebellí

Art Direction

AVAV STUDIO®

Medium

Board Game Design

Type

Graphic Design

CLUTCH!

Clutch! is a basketball board game — a project that challenged us to translate the energy, tension, and culture of basketball into a physical game experience. Every design decision, from the visual identity to the game components, was driven by the need to capture that specific feeling: the last seconds on the clock, the pressure of the shot, the moment everything is on the line. The result is a graphic system that draws from basketball's visual culture — bold, dynamic, and immediate — while maintaining the clarity and structure that a board game demands. Typography, color, iconography, and layout all work together to make the game feel alive before a single piece hits the table. Clutch! is a small-format project with a big personality — a reminder that great game design is as much about how it feels to hold as it is about how it plays.

Year

2023

Client

Oriol Gebellí

Art Direction

AVAV STUDIO®

Medium

Board Game Design

Type

Graphic Design

CLUTCH!

Clutch! is a basketball board game — a project that challenged us to translate the energy, tension, and culture of basketball into a physical game experience. Every design decision, from the visual identity to the game components, was driven by the need to capture that specific feeling: the last seconds on the clock, the pressure of the shot, the moment everything is on the line. The result is a graphic system that draws from basketball's visual culture — bold, dynamic, and immediate — while maintaining the clarity and structure that a board game demands. Typography, color, iconography, and layout all work together to make the game feel alive before a single piece hits the table. Clutch! is a small-format project with a big personality — a reminder that great game design is as much about how it feels to hold as it is about how it plays.

Year

2023

Client

Oriol Gebellí

Art Direction

AVAV STUDIO®

Medium

Board Game Design

Type

Graphic Design

Multidisciplinar Design Services

hello@avavstudio.com

2026© AVAV STUDIO®

Barcelona |

18:18

Multidisciplinar Design Services

hello@avavstudio.com

2026© AVAV STUDIO®

Barcelona |

18:18

hello@avavstudio.com